Try “Veo”, “voiceover”, “thumbnail” or “Descript” · Esc to close

👥 Facebook

Create video ads & UGC for Facebook with AI

Performance video ads and UGC-style creatives. We ranked 28 apps that make it, favouring the ones built for Facebook, then grouped them into a stack you can actually use.

Typical shape on Facebook: 9:16 for Reels, 4:5 or 1:1 in the feed.

Your stack, step by step

The strongest picks in each kind of tool that makes video ads & UGC. Most creators combine two or three of these.

Tools that fit, ranked

1

Canva Freemium

Online design platform with templates, brand kits and built-in Canva AI tools

8.8/10

What it is Canva is an Australian online design platform with a drag-and-drop editor, millions of templates and stock assets, and a growing set of Canva AI tools. It covers social posts, presentations, video, print, documents, websites and ads, and it owns Affinity and Leonardo.Ai. It runs on the web, desktop and mobile, and Canva Offline is a new option.… Read more →

Pros

  • Huge template and stock library for almost any format
  • Brand Kits, approvals and team collaboration
  • Canva AI 2.0 with Veo-powered video clips and Magic Studio tools
  • Generous free plan and apps on every platform

Cons

  • AI use is capped by a pooled allowance; Ultra AI limited to about 20-40 uses
  • No choice of AI model and little model transparency
  • Designs can look template-generic
  • Affiliate programme closed to new applicants

Pricing: Free plan, paid from $12/mo  ·  design templates social-media brand-kit presentations

2

HeyGen Freemium

Avatar IV talking-head videos, video translation and voice cloning for creators and teams

8.8/10

What it is HeyGen is an AI video platform for avatar-led videos, video translation and AI-generated B-roll. You can use one of 700+ stock avatars, make a custom avatar or photo avatar of yourself, or turn a single photo into a talking video with Avatar IV. It serves both solo creators and business teams. Key features - Avatar IV with… Read more →

Pros

  • Avatar IV realism from a single photo
  • Video translation in 175+ languages with lip sync
  • Credits roll over one month (all year on annual)
  • 4K export on Pro

Cons

  • Free videos capped at 1 minute and watermarked
  • Credit burn varies by model and is hard to predict
  • Pro tiers climb steeply for heavy use
  • Likeness misuse risk: consent rules must be followed

Pricing: Free plan, paid from $29/mo  ·  ai-avatars video-translation voice-cloning talking-head localization

🔥 Deal: Creator plan $24/mo billed yearly (vs $29 monthly)

3

Adobe Premiere Paid

Adobe's professional video editor with Firefly and partner AI models in the timeline

8.7/10

What it is Adobe Premiere (formerly Premiere Pro) is Adobe's professional non-linear video editor for Windows and macOS, part of Creative Cloud, with a mobile companion app. It is used for films, TV, YouTube and agency work, and Adobe has added generative AI directly into the timeline, powered by its Firefly models and partner models. Key features - Generative Extend:… Read more →

Pros

  • Industry-standard professional timeline
  • Generative Extend fixes short clips and transitions in 4K
  • Firefly plus partner models (Veo, Kling, Runway, Luma) in the timeline
  • Media Intelligence search and strong audio clean-up

Cons

  • Subscription only, no free plan
  • Single-app plan includes just 25 generative credits a month
  • Steep learning curve for beginners
  • Several generative tools are still in beta

Pricing: Paid from $22.99/mo  ·  professional nle generative-extend firefly adobe

4

Runway Freemium

AI video studio with Gen-4.5, Aleph editing and third-party models like Veo and Kling

8.7/10

What it is Runway is a browser-based AI video studio from Runway AI, Inc. in New York. It generates and edits video, images and audio, and runs other labs' models as well as its own Gen-4.5 and Aleph, all in one project workspace. Key features - Gen-4.5 text- and image-to-video at 12 credits per second, and Gen-4 Turbo for cheaper… Read more →

Pros

  • Own Gen-4.5 and Aleph plus Veo 3.1, Kling 3.0, Seedance and Wan on one credit balance
  • Aleph edits real footage, not only generated clips
  • Built-in voice, dubbing, SFX and Lyria music
  • MCP server, API and mobile apps
  • Max plan rolls credits over and exports ProRes/HDR

Cons

  • 625 credits on Standard is under a minute of Gen-4.5
  • Veo 3.1 costs 320 credits per 8 s clip
  • Credits reset monthly on Standard and Pro
  • Free plan is a one-time 125 credits

Pricing: Free plan, paid from $15/mo  ·  text-to-video video-editing multi-model filmmaking gen-4.5

🔥 Deal: Save 20% with yearly billing (Standard $12/mo, Pro $28/mo, Max $76/mo)

5

Kling AI Freemium

Kuaishou's video app for Kling 3.0 and 3.0 Omni with native audio and 4K

8.6/10

What it is Kling AI is the creative app from Kuaishou for its Kling video and image models. It generates video from text, images and reference elements, and it adds native audio, motion control, avatars and an AI video editor. The current series is Kling VIDEO 3.0 and 3.0 Omni, plus IMAGE 3.0 and 3.0 Omni. Key features - Kling… Read more →

Pros

  • Kling 3.0 Omni with native audio and multi-shot storyboards
  • Commercial use and watermark removal from the $10 plan
  • Native 4K video on paid plans
  • Desktop and mobile apps plus API

Cons

  • Only Kling's own models
  • 660 credits on Standard don't go far with 3.0 audio clips
  • Free output is watermarked and not for commercial use
  • Pricing page requires the web app to view

Pricing: Free plan, paid from $10/mo  ·  text-to-video image-to-video native-audio 4k motion-control

🔥 Deal: First month 29-30% off (Standard $6.99 first month); yearly billing saves about 34%

6

Google Flow Freemium

Google's AI filmmaking studio for Veo 3.1, Gemini Omni and Nano Banana

8.4/10

What it is Google Flow is Google's AI creative studio for video and images, now at flow.google.com. It is built around Google's own models: Veo 3.1 for video with native audio, Gemini Omni for creating and editing video from any reference, and Nano Banana for images. An agent helps you plan, create and refine projects, and you can build and… Read more →

Pros

  • 50 free daily credits with Veo 3.1 and Nano Banana Pro
  • Scenebuilder and extension for multi-shot scenes
  • Credits bundled with Google AI plans (storage, Gemini)
  • Custom and shareable Flow Tools

Cons

  • Google models only
  • Visible watermark removed only for AI Ultra members
  • Per-clip credit costs not published on the Flow page
  • Features vary by region and platform; 18+ only

Pricing: Free plan, paid from $4.99/mo  ·  veo text-to-video filmmaking google scene-builder

7

CapCut Freemium

ByteDance's mobile, desktop and web video editor with templates and AI tools

8.3/10

What it is CapCut is ByteDance's video editor for phones, desktop and the web. It is known for trend templates, auto captions and fast vertical editing for TikTok, Reels and Shorts, and it has added AI generation, including ByteDance's own Dreamina Seedance video model. In the United States CapCut is now run by TikTok USDS Joint Venture LLC, the company… Read more →

Pros

  • Strong free tier; manual exports have no watermark
  • Same editor on phone, desktop and web
  • Large library of templates, effects and music
  • Auto captions and caption translation

Cons

  • Broad perpetual, sublicensable licence over your content in the terms
  • Premium templates and assets add watermarks and limit commercial use
  • Features and AI models vary by country; Seedance 2.0 launched without the US
  • Prices vary by region and have risen in 2026

Pricing: Free plan, paid from $19.99/mo  ·  short-form templates mobile-editor tiktok auto-captions

8

Creatify Freemium

AI video ad studio: avatars, URL-to-video, image ads and 100+ generative models

7.9/10

What it is Creatify is an AI ad studio that turns a product URL into video ads, UGC-style avatar videos and static image ads, and adds a model playground where you can generate footage and images with leading third-party models. It targets e-commerce and performance teams running ads on Meta, TikTok, YouTube, Snap and Amazon. Key features - URL-to-video ads… Read more →

Pros

  • Huge documented model catalogue (Veo, Kling, Seedance...)
  • URL-to-video ads in minutes
  • Free plan to test
  • API and competitor ad tracking

Cons

  • Free exports are watermarked
  • 100 credits on Starter go fast with premium models
  • Avatar ads can look synthetic
  • Commercial terms per tier not on pricing page

Pricing: Free plan, paid from $39/mo  ·  video-ads ugc ai-avatars ecommerce multi-model

9

OpusClip Freemium

AI that finds the best moments in long videos and turns them into captioned shorts

8.2/10

What it is OpusClip, from Opus Pro, takes a long video such as a podcast, webinar or stream, finds the moments most likely to work as shorts, and exports them as vertical clips with captions, reframing and a virality score. The same company also makes Agent Opus, which generates longer videos from a prompt, script or blog URL by combining… Read more →

Pros

  • Finds highlight clips from long videos automatically
  • Captions, reframe and filler removal in one pass
  • Pro annual plan is $14.50/month
  • Agent Opus adds multi-model video generation

Cons

  • Free plan is watermarked, personal use only, files deleted after 3 days
  • Credits = minutes, so long uploads burn them quickly
  • Commercial use listed only from Pro
  • Virality scores are guidance, not guarantees

Pricing: Free plan, paid from $15/mo  ·  clipping repurposing shorts podcast-clips auto-captions

10

Kapwing Freemium

Collaborative browser video editor with subtitles, dubbing and AI model studio

8.0/10

What it is Kapwing is a collaborative, browser-based video editor from Kapwing Inc. in San Francisco. It combines a timeline editor with auto subtitles, translation, dubbing, text-to-speech, repurposing tools and an AI Studio that lets you generate video, images and audio with third-party models and drop them into your project. Key features - Browser timeline editor with shared workspaces, comments… Read more →

Pros

  • Real-time collaboration in the browser
  • Subtitles, translation and dubbing in one editor
  • Model studio with Veo, Kling, Seedance, Nano Banana, Seedream, Lyria
  • Annual Pro plan is $16/month

Cons

  • Free exports are watermarked, 720p and max 4 minutes
  • Only 50 dubbing minutes on Pro
  • One credit pool for subtitles, dubbing and generation
  • Browser editing slows on long, heavy projects

Pricing: Free plan, paid from $24/mo  ·  online-editor collaboration subtitles ai-dubbing browser

AI models behind it

Model map →

The same model is often sold by several apps at different prices.

Veo 3.1 🧠 ModelPaid

Google DeepMind's text- and image-to-video model with native sound, up to 4K

Google DeepMind · 2025-10

8.8 Visit ↗

Kling 3.0 🧠 ModelFreemium

Kuaishou's video model with native multilingual audio, lip sync and 15-second clips

Kuaishou · 2026-02

8.6 Visit ↗

Seedance 2.5 🧠 ModelPaid

ByteDance's video model: 30-second clips with audio, many references and local edits

ByteDance Seed · 2026-07

8.6 Visit ↗

Runway Gen-4.5 🧠 ModelFreemium

Runway's own video model, now with native audio and one-minute multi-shot scenes

Runway · 2025-12

8.2 Visit ↗

Wan 3.0 🧠 ModelOpen source

Alibaba's video family: open-weight Wan 2.x and the 30-second Wan 3.0 API

Alibaba (Tongyi Wan) · 2026-08 · open weights

8.0 Visit ↗

LTX-2.5 🧠 ModelOpen source

Lightricks' open-weight video model with synchronised audio and 4K output

Lightricks · 2026-08 · open weights

7.8 Visit ↗

Luma Ray3.2 🧠 ModelPaid

Luma's HDR video model with up to 16 keyframes in a 20-second 1080p clip

Luma AI · 2026-06

7.6 Visit ↗

Workflows and automations

All workflows →

HeyGen Skills 🧩 WorkflowOpen source

Official skills for creating avatars, avatar videos and video translation with HeyGen

★ 452

OpenShorts 🧩 WorkflowOpen source

Self-hostable clip generator, AI UGC video maker and YouTube toolkit with an MCP endpoint

★ 5.6k

7.2 Visit ↗

HeyGen MCP 🔌 MCP serverFreemium

Hosted HeyGen server for avatar videos, video translation and templates from any agent

7.8 Visit ↗

Runway MCP 🔌 MCP serverFreemium

Hosted Runway server to generate images and video with your Runway plan credits

7.8 Visit ↗

Before you publish on Facebook

Instagram, Facebook & Threads (Meta)

Meta shows an 'AI info' label on Facebook, Instagram and Threads, based on creator self-disclosure or on industry signals it detects in the file.

What must be labelled
Organic posts with photorealistic video or realistic-sounding audio that was digitally created or altered. Meta may add a more prominent label to high-risk content that could materially deceive the public on an important matter.
How to disclose
Use Meta's AI disclosure and label tool when posting (in Instagram it is an 'AI label' option on the share screen; wording differs between apps).

All platforms · Official policy ↗

Same format, other platforms

More for Facebook

Every tool for video ads & UGC Commercial use & watermarks

Popular searches