Name: HeyGen
Price: 29.0 USD

What HeyGen makes and what you get

Avatar & talking-head video Short-form video Dubbing & translation Voiceovers & narration Video ads & UGC Captions & transcripts

✓ Model choice
✓ Commercial use
– No watermark (free)
✓ API
– Official MCP server
– MCP client
– Agent Skills
✓ Brand kit
✓ Teams
– Content Credentials
– Mobile app
✓ 20+ languages

Features and rights come from HeyGen's own pricing and terms pages; check them before you publish commercially. Compare commercial use and watermarks across apps.

AI models inside HeyGen

Models you can pick when you generate in HeyGen, from the vendor's documentation. Compare every app on the model map.

Use HeyGen from your AI assistant

HeyGen publishes an MCP server, so Claude, ChatGPT and other MCP clients can use it directly. More MCP servers for Claude.

HeyGen MCP 🔌 MCP serverFreemium

Hosted HeyGen server for avatar videos, video translation and templates from any agent

7.8 Visit ↗

What is HeyGen?

What it is

HeyGen is an AI video platform for avatar-led videos, video translation and AI-generated B-roll. You can use one of 700+ stock avatars, make a custom avatar or photo avatar of yourself, or turn a single photo into a talking video with Avatar IV. It serves both solo creators and business teams.

Key features

Avatar IV with motion and gesture control, from a photo or a filmed custom avatar
Custom video avatars, unlimited photo avatars on paid plans, looks and product placement
Video translation with lip sync in 175+ languages and dialects, with editable translation scripts on Pro
Voice cloning and custom voice emotion
AI Studio editor, Video Agent, PowerPoint/PDF import and screen recorder
Interactive video, SCORM export and brand kits on business plans
API and LiveAvatar for real-time use

Models inside

HeyGen's Avatar IV and its own voice models. The site says HeyGen uses Sora, Google Veo and Kling to generate cinematic B-roll, Flux for images and ElevenLabs for voices. OpenAI retired the Sora API on 24 September 2026, so Sora is left out of the model list here.

Pricing and rights

As of September 2026: Free lets you make 3 videos a month, up to 1 minute each, with 500+ stock avatars, 1 custom avatar and 30+ languages. Watermark removal is paid-only. Creator is $29/month ($24 yearly) for 600 credits, 30-minute videos, 1080p export and voice cloning. Pro starts at $49/month for 1,000 credits and 4K export, and it scales to 100,000 credits for $4,300. Business is $149/month plus $20 per seat. Monthly credits roll over for one extra month. HeyGen's moderation policy requires the explicit consent of anyone you make an avatar of. Creating avatars of other people without it is prohibited.

Who it is for

YouTubers, course creators, marketers and localisation teams who want lifelike presenters and fast multilingual versions.

Verdict

HeyGen has among the most realistic avatars and very strong translation, and credit rollover is fair. Credit costs vary by model, the free plan is watermarked and short, and consent rules mean you must be careful with any likeness you don't own.

ai-avatars video-translation voice-cloning talking-head localization

HeyGen pricing

Free plan, paid from $29/mo. Prices and credit allowances change often, so confirm on the official pricing page. See every AI content app's pricing side by side.