Copy.ai vs Lex (2026): Which AI Tool Is Better?

Both are popular AI writing assistants. Here is how Copy.ai and Lex stack up on price, strengths and weaknesses, and which one we would pick.

Copy.ai

GTM AI platform with multi-model chat, brand voice and content workflows

6.5 /10

Pricing: Paid from $29/mo

Pros

Chat plan gives 5 seats and unlimited words with OpenAI, Anthropic and Gemini models
Brand Voice and Infobase keep content consistent
Workflows automate repeatable content and sales tasks
2,000+ integrations (Salesforce, HubSpot, Zapier)

Cons

Pivoted from a writing tool to a sales and marketing (GTM) platform
No free plan any more
Workflow plans jump from $29 to $1,000 per month
API access only on Enterprise

Visit Copy.ai ↗

Lex

Minimal collaborative writing editor with AI feedback from GPT and Claude

6.7 /10

Pricing: Freemium

Pros

Clean, distraction-free editor that works as a Google Docs replacement
AI feedback acts like a real-time editor instead of writing for you
Pro gives access to GPT and Claude models
Free sharing and live collaboration

Cons

Pricing is not shown on the vendor's pricing page
Small company; feature pace and longevity are uncertain
Track Changes still listed as coming soon
No image or other media generation

Visit Lex ↗

Copy.ai vs Lex at a glance

	Copy.ai	Lex
Editor score	6.5 / 10	6.7 / 10
Pricing model	Paid	Freemium
Starting price	$29/mo	Free
Reader upvotes	0	0
Best for	copywriting, gtm, workflows	editor, writing, feedback
Model choice	Yes	Yes
Commercial use	No	No
No watermark (free)	No	No
API	Yes	No
Official MCP server	No	No
MCP client	No	No
Agent Skills	No	No
Brand kit	Yes	No
Teams	Yes	Yes
Content Credentials	No	No
Mobile app	No	Yes
20+ languages	No	No
Makes	Ad & marketing copy, Emails & newsletters, Blog posts & articles, Social media posts	Blog posts & articles, Emails & newsletters, Books & fiction, Scripts & outlines
AI models inside	3	2

Our pick

Lex edges it with a score of 6.7 versus 6.5. Lex is the better fit if you value: clean, distraction-free editor that works as a google docs replacement, ai feedback acts like a real-time editor instead of writing for you. Choose Copy.ai instead if you need: chat plan gives 5 seats and unlimited words with openai, anthropic and gemini models, brand voice and infobase keep content consistent.