Hootsuite vs Metricool (2026): Which AI Tool Is Better?

Both are popular social media tools. Here is how Hootsuite and Metricool stack up on price, strengths and weaknesses, and which one we would pick.

Hootsuite

Enterprise-grade social media management with scheduling, inbox, listening and AI

7.7 /10

Pricing: Paid from $99/mo

Pros

Broad suite: scheduling, inbox, listening, analytics
AI drafting and trend forecasting
14-day trial without a card
Mature approvals and team roles

Cons

Starts at $99 per user per month (annual)
Monthly-billing prices not published
No free plan
Overkill for individual creators

Visit Hootsuite ↗

Metricool

Social analytics, scheduling and ads reporting with a free plan and MCP access

8.0 /10

Pricing: Free plan, paid from $20/mo

Pros

Useful free plan
Priced per brand, not per user
Strong analytics and ads reporting
API and MCP access for automation

Cons

API, MCP and team features need Advanced
Free plan limited to 20 posts a month
AI assistant credits are small
Interface can feel crowded

Visit Metricool ↗

Hootsuite vs Metricool at a glance

	Hootsuite	Metricool
Editor score	7.7 / 10	8.0 / 10
Pricing model	Paid	Freemium
Starting price	$99/mo	$20/mo
Reader upvotes	0	0
Best for	social-media-management, enterprise, listening	social-analytics, scheduling, agencies
Model choice	No	No
Commercial use	No	No
No watermark (free)	No	No
API	No	Yes
Official MCP server	No	Yes
MCP client	No	No
Agent Skills	No	No
Brand kit	No	No
Teams	Yes	Yes
Content Credentials	No	No
Mobile app	Yes	Yes
20+ languages	No	No
Makes	Social media posts, Images & illustrations	Social media posts
AI models inside	0	0

Our pick

Metricool edges it with a score of 8.0 versus 7.7. Metricool is the better fit if you value: useful free plan, priced per brand, not per user. Choose Hootsuite instead if you need: broad suite: scheduling, inbox, listening, analytics, ai drafting and trend forecasting.