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Buffer Freemium

Simple social scheduling with an AI Assistant, public API and official MCP server

Social media tools · Free plan, paid from $5/mo · buffer.com

8.4editor score
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What Buffer makes and what you get

  • – Model choice
  • – Commercial use
  • – No watermark (free)
  • ✓ API
  • ✓ Official MCP server
  • – MCP client
  • – Agent Skills
  • – Brand kit
  • ✓ Teams
  • – Content Credentials
  • ✓ Mobile app
  • – 20+ languages

Features and rights come from Buffer's own pricing and terms pages; check them before you publish commercially. Compare commercial use and watermarks across apps.

Use Buffer from your AI assistant

Buffer publishes an MCP server, so Claude, ChatGPT and other MCP clients can use it directly. More MCP servers for Claude.

Buffer MCP 🔌 MCP serverFreemium

Buffer's hosted server to draft, schedule and analyse social posts from an assistant

8.0 Visit ↗

What is Buffer?

What it is

Buffer is a long-running social media scheduler for Instagram, Facebook, LinkedIn, X, Threads, Bluesky, TikTok, YouTube, Pinterest and more. You plan and queue posts, collect ideas, reply to comments and read analytics. Its AI Assistant rewrites and repurposes posts, and in 2026 Buffer shipped a public API and an official MCP server so AI assistants can draft and schedule posts for you.

Key features

  • Publishing queue and calendar across major social networks
  • AI Assistant to refine, shorten and repurpose posts
  • Ideas board (100 ideas on Free) and community reply tools
  • Official MCP server (mcp.buffer.com) for Claude, ChatGPT, Cursor and others, available on every plan
  • Public API (1 key and 3,000 requests a month on Free)
  • Team plan with unlimited members, approvals and access controls

Models inside

Buffer does not document which language model powers its AI Assistant. It integrates with Claude, ChatGPT and Perplexity through its MCP server, which means you bring the assistant rather than pick a model inside Buffer.

Pricing and rights

Free: up to 3 channels, 10 scheduled posts per channel, 100 ideas, 5 AI reply suggestions a week, 30 days of insights. Essentials $5 per channel per month ($60 per channel per year), unlimited scheduled posts. Team $10 per channel per month, unlimited members and approvals. Annual billing saves two months. Posts are your own content; Buffer does not add watermarks.

Who it is for

Solo creators and small businesses that want low-cost, uncomplicated scheduling, and anyone who wants to schedule posts from an AI assistant via MCP. It also suits people who want to start free and only pay for the channels they actually use.

Verdict

Buffer is affordable, easy to learn and now agent-friendly thanks to its API and MCP server. Per-channel pricing adds up for brands with many profiles, and its analytics and listening are lighter than Hootsuite or Metricool.

social-scheduling mcp api small-business creators

Pros

  • Genuinely usable free plan
  • Low per-channel pricing
  • Official MCP server and public API on all plans
  • Clean, fast interface

Cons

  • Per-channel billing grows with many profiles
  • Free plan caps 10 queued posts per channel
  • Analytics and listening are basic
  • AI Assistant is simple compared with dedicated writers

Buffer pricing

Free plan, paid from $5/mo. Prices and credit allowances change often, so confirm on the official pricing page. See every AI content app's pricing side by side.

Buffer alternatives

All alternatives →

Typefully Freemium

Writing-first scheduler for X, LinkedIn, Threads, Bluesky, Mastodon and Instagram

Freemium

8.0 Visit ↗

Hootsuite Paid

Enterprise-grade social media management with scheduling, inbox, listening and AI

Paid from $99/mo

7.7 Visit ↗

Compare Buffer

Verdict

Buffer scores 8.4/10 in our social media tools ranking. Genuinely usable free plan.

Try Buffer ↗ All social media tools

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