Metricool Freemium

What it is

Metricool, from Spain, is a social media management tool known for analytics. It schedules posts across the main networks, reports on organic and paid performance, tracks competitors and includes an AI assistant for captions. It is priced by number of brands rather than per user, which makes it popular with freelancers and agencies.

Key features

• Planner and scheduling for major social networks and Google Business Profile
• Detailed analytics and reports, including ads accounts
• Competitor tracking (5 on Free, 100 on Starter)
• AI assistant credits for captions (5 to 35 per brand per month)
• Metricool API with Zapier, Make and MCP access on Advanced and above
• Team and client management with roles on Advanced; iOS and Android apps

Models inside

Metricool does not name the language model behind its AI assistant.

Pricing and rights

Free: 1 brand, 20 posts a month, 5 competitor profiles, 30 days of analytics and 5 AI credits. Starter from about $20/mo for 5 brands (up to about $36 for 10) with unlimited posting and LinkedIn. Advanced from about $53/mo for 15 brands, up to $159 for 50, with team management, approvals and API/MCP access. Annual billing saves up to 24%. Prices show in USD or EUR with VAT added at checkout. Posts are your own content.

Who it is for

Freelance social managers, small agencies and creators who care about reporting and want to manage several brands cheaply. Its per-brand pricing is especially good for agencies and freelancers managing many small clients, and the free plan is enough for a single creator to schedule and track a modest posting schedule before paying anything.

Verdict

Metricool offers strong analytics and a real free plan at a fair price, and now exposes an API and MCP for automation. The API, team features and approvals sit on Advanced, and its AI writing is basic compared with dedicated tools.