Name: Ideogram
Price: 20.0 USD

What Ideogram makes and what you get

Images & illustrations Logos & branding Thumbnails & covers Social media posts

– Model choice
✓ Commercial use
– No watermark (free)
✓ API
✓ Official MCP server
– MCP client
– Agent Skills
– Brand kit
✓ Teams
– Content Credentials
✓ Mobile app
– 20+ languages

Features and rights come from Ideogram's own pricing and terms pages; check them before you publish commercially. Compare commercial use and watermarks across apps.

AI models inside Ideogram

Models you can pick when you generate in Ideogram, from the vendor's documentation. Compare every app on the model map.

Ideogram 4.0

What is Ideogram?

What it is

Ideogram is an image generator from a Toronto-based team. It is known for rendering legible text inside images. That makes it a common choice for posters, logos, merch graphics, thumbnails and social visuals. Ideogram 4.0 (June 2026) is the current default. Unusually, Ideogram released it with open weights, alongside the web app, iOS app, API and MCP server.

Key features

Ideogram 4.0 with strong prompt fidelity, crisp typography, native transparency and JSON prompting for layout control
Canvas with Magic Fill, Extend, Generate & Remix and a text tool
Character reference and style/product references for consistent images
Post-generation editing: remove background, layerize/editable text, reframe, upscale
Batch generation (Pro) for producing many variants from a spreadsheet
Team plan with central billing, plus a separate pay-as-you-go API

Models inside

Only Ideogram's own models: Ideogram 4.0 (default), Ideogram 3.0, legacy 2.x and 1.x versions, Auto mode, and private custom models for enterprise.

Pricing and rights

The free plan gives eligible accounts weekly slow credits, and all free images are public. Plus costs $20 a month ($15 billed yearly) with 1,000 priority credits, unlimited slow credits and private generation. Pro is $60 ($42 yearly) with 3,500 priority credits, batch generation and quality export. Team is $30 per user a month ($20 yearly, minimum two users) with 1,500 credits per user. Credit use depends on the model: Ideogram 4.0 costs more per image than 3.0. Unused monthly priority credits expire, while top-ups carry over for up to a year. Ideogram does not claim ownership of your images and allows commercial use, including on the free plan. Ideogram offers no free trials or discounts on subscriptions.

Who it is for

Designers, marketers, print-on-demand sellers and YouTubers who need images with correct text: posters, covers, thumbnails, logos and ads.

Verdict

Ideogram is still a go-to choice when words in an image must be spelled correctly, and open weights for 4.0 add flexibility for developers. The free tier is thin and public, and 4.0 uses up priority credits four times faster than 3.0.

image-generation typography text-in-image logos open-weights

Ideogram pricing

Free plan, paid from $20/mo. Prices and credit allowances change often, so confirm on the official pricing page. See every AI content app's pricing side by side.