Name: Hailuo AI
Price: 14.99 USD

What Hailuo AI makes and what you get

Short-form video Video ads & UGC Animation & motion Images & illustrations Music & songs

✓ Model choice
✓ Commercial use
– No watermark (free)
✓ API
– Official MCP server
– MCP client
– Agent Skills
– Brand kit
– Teams
– Content Credentials
– Mobile app
– 20+ languages

Features and rights come from Hailuo AI's own pricing and terms pages; check them before you publish commercially. Compare commercial use and watermarks across apps.

AI models inside Hailuo AI

Models you can pick when you generate in Hailuo AI, from the vendor's documentation. Compare every app on the model map.

MiniMax H3 (Hailuo 3.0)

Use Hailuo AI from your AI assistant

Hailuo AI publishes an MCP server, so Claude, ChatGPT and other MCP clients can use it directly. More MCP servers for Claude.

MiniMax MCP 🔌 MCP serverFreemium

Official MiniMax server for TTS, voice cloning, Hailuo video and image generation

★ 1.6k

7.4 GitHub ↗

What is Hailuo AI?

What it is

Hailuo AI is the consumer video and image app from MiniMax. Its main model is now MiniMax H3, a multimodal video model with omni-reference input and 2K output. Hailuo 2.3, 2.0 and 1.0 are still available. The app also offers Google Veo 3.1 video and a set of third-party image models, plus an agent that plans generations.

Key features

MiniMax H3 and H3 Max video, 4-15 s clips at 768p or 2K, with up to 12 reference images
Hailuo 2.3 / 2.0 (first and last frames) and Hailuo 1.0 Director and Live modes
Hailuo Agent for multi-step creation
Video upscale, lip sync, music and audio generation tools
Templates and trend effects for social formats
An API for developers

Models inside

MiniMax H3, H3 Max and the Hailuo 2.3 / 2.0 / 1.0 family. Google Veo 3.1 and 3.1 Fast (with audio) on paid plans. Image models: GPT Image 2.5, 2 and 1.5, Nano Banana Pro and Nano Banana 2, Seedream 5.0 Lite and 4.5, Midjourney V7 and Niji 7, and MiniMax Image 01. The plan cards also list Sora 2, but OpenAI retired the Sora 2 API on 24 September 2026, so treat it as unavailable.

Pricing and rights

As of September 2026: Free gets one-time trial credits and Hailuo models only, with watermarked output. Standard is $14.99/month ($8.40/month billed yearly) for 1,000 credits, and MiniMax H3 at 2K works out to about $0.10 per second. Pro is $54.99 ($30.40 yearly) for 4,500 credits and adds unlimited Nano Banana, Seedream and GPT Image 1.5 images. Master is $119.99 ($71.20 yearly) for 10,500 credits. Max is $184/month billed yearly for 27,000 credits and unlimited Hailuo 2.x video. Watermark removal and commercial rights are listed for paid plans.

Who it is for

Social and ad creators who want MiniMax H3's reference control plus Veo and unlimited image models on one bill.

Verdict

Hailuo is good value on yearly billing, and the unlimited image generation on Pro and above stands out. The drawbacks are the big gap between monthly and yearly prices, and a free tier that only gives one-time trial credits.

text-to-video minimax reference-to-video multi-model image-generation

Hailuo AI pricing

Free plan, paid from $14.99/mo. Prices and credit allowances change often, so confirm on the official pricing page. See every AI content app's pricing side by side.